Mike CultonSep 16, 20214 minTurning Good Copy into Great CopyGood copy demonstrates the value and advantages of a company’s products and services. Great copy answers "so what" and "why should I care?"
Mike CultonAug 30, 20214 minDigital Marketing Lessons from Baghdad Delivering Effective Content with Pinpoint Accuracy Authoring data-driven reports, finding imagery that corresponded to targeting...
Mike CultonAug 30, 20214 minRevitalizing Casually Terrible Audio AdsTips on how to stay on message, improve dialogue, and add personality to radio, podcast, and other audio ads
Mike CultonAug 30, 20214 minCompetitive Insights Beyond AnalyticsIncorporate Open Source Intelligence into Your Digital Marketing Strategy Numbers and data points are real, they're measurable, and...