keep up to date with industry trends, write with confidence, and think about structure as much as the pitch.

Good copy demonstrates the value and advantages of a company’s products and services. Great copy answers "so what" and "why should I care?"

Delivering Effective Content with Pinpoint Accuracy Authoring data-driven reports, finding imagery that corresponded to targeting...

Tips on how to stay on message, improve dialogue, and add personality to radio, podcast, and other audio ads

Incorporate Open Source Intelligence into Your Digital Marketing Strategy Numbers and data points are real, they're measurable, and...