Mike CultonSep 16, 20214 min readTurning Good Copy into Great CopyGood copy demonstrates the value and advantages of a company’s products and services. Great copy answers "so what" and "why should I care?"
Mike CultonSep 2, 20213 min readFinding the Right Content Marketing Pros to Get Your Message Out Filling a content marketing gap may involve creative outsourcing. Choose a digital marketing service that aligns with a specific goal.
Mike CultonAug 30, 20214 min readDigital Marketing Lessons from Baghdad Delivering Effective Content with Pinpoint Accuracy Authoring data-driven reports, finding imagery that corresponded to targeting...
Mike CultonAug 30, 20214 min readRevitalizing Casually Terrible Audio AdsTips on how to stay on message, improve dialogue, and add personality to radio, podcast, and other audio ads
Mike CultonAug 30, 20214 min readCompetitive Insights Beyond AnalyticsIncorporate Open Source Intelligence into Your Digital Marketing Strategy Numbers and data points are real, they're measurable, and...